How to create your digital marketing strategy

Your business needs to be known, therefore you need presence and exposure. You can have a successful strategy by following few guidelines, so that you take full advantage of digital media, social networks and other tools, such as email and blogs. A digital marketing strategy covers certain aspects such as SEO, content creation, landing pages or websites, social networks, email, blogs and all the tools you will need to manage these resources. For this reason, you need an effective digital marketing campaign and a cutting edge strategy. There are agencies, such as ourselves, that can help you do it, or you can do it yourself following the guidelines we will share in this and future blogs.

These are the basic digital marketing strategies you need to focus on:

Digital Marketing strategies

  1. Landing page or Website
  2. SEO
  3. Social Networks – which ones are the right ones for you
  4. Email marketing
  5. Content creation – blogs, posts, and visual media
  6. Partnerships
  7. Mobile Apps – do you need one?
once you have an answer to these questions, you will need to work on HOW you are going to work with them. For this, you will need to define your market, content, and other concepts that we will explain in the future. But you can think of some of the following examples:

How to design your digital marketing strategy

  1. Create a Buyer Persona
  2. And a Seller persona too
  3. Define your objectives
  4. Research what tools are available for you based on these three 
  5. Define your social media channels (twitter, instagram, facebook, etc.)
  6. PLAN and design your OWN content
  7. Learn and plan about obtained and paid content
  8. Create a single strategy
You will learn more about these topics as we publish them, but in the meantime, feel free to reach out and ask us about how to create a Digital Marketing that is right for your business.
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